Creative Jobs

The news of Steve Jobs' passing last night moves me most out of sympathy for the character. He was someone who had evidently made it his life's purpose to pursue what made him tick, express it with purity and conceptualize genuine innovations for the world through what he knew best. He had made it his goal and technique, and had reached the point where imaginative groundbreaking product development was a process. It must have been a real joy for him to go to work everyday. Creativity stems from your person first, not your context, and he dared to directly apply this view to the consumer goods market, a conceptual environment in which few dare to generate more than incremental improvements. His products have a market because they are fundamentally excellent, this is the greatest way in which they are designed to sell. As he put it, isn't it a lot more interesting to create a need rather than catering to one that's already present, even if dormant? Truly good ideas spread through osmosis. He exemplified the exhilaration of creating ideas that successfully open the minds of others. It has been exciting to follow his work over the years. There are many others who embody this spirit, but very few who successfully conceptualize it to such effect, dealing with the devices we use to perceive and express our reality no less. I am not writing that creativity is measured by its audience, but to so intuitively link creation with provision and distribution is amazing. His corporate legacy will be the greatest test of his ideas' pervasiveness and influence. I'll miss getting giddy for a product launch he presented, although I still won't be wearing a turtleneck anytime soon. Thank you for the inspiration Mr. Jobs.

Woz and Jobs 1977
Woz and Jobs 1977